Also you should go to the customer reviews or comments if it is a blog and see what they have to say about the site. After you pick a part the website, write down things that you liked about it and and things that you didn't. The next thing that you want to find out is how good the acquisition strategy is. You want to find out if the website has a balanced portfolio of traffic such as referring sites, search engines, and campaigns. You want to have about 40% to 50% search, 20% of direct traffic, 30% referring sites, 10% campaigns. Find out how many people visit the website through the different traffic and how many visit it regularly and are first time comers. If quite a few people visit the site over and over again, you know it is a good site. Also if you see that newcomers come frequently, it shows that the site is getting the word out that it is there for people to look at. After that, you will want to know all of the unknowns that you may have not factored into. You might have thought you know all of the unknowns but most likely you have not. To find out the unknowns you will want to look at the Google Analytics Intelligence reports. Set the alert sensitivity button to low and see what big events pop up. Then move the slider to the right to see if any other alerts come up. Look for activity and events that you may not be aware of. So after you do all these things you should have a better idea of what web analytics entails.
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