The first thing to focus on and put all your effort is keywords. It's very important to carefully think about what words you place on your website. This means everything from your about section, to general content and image titles. "Keyword Stuffing" refers to the method of over use of keywords. This could be a ridiculous amount of words that don't make sense, and a general repetition. You need to be aware as a beginner that this might seem like easy way out, however search engines are fully programmed to pick up on this stuffing. It could lead to warnings creating serious issues with your website. The best option is to take the time to build up a nice strong collection of words. Keep them relevant to your own personal site, but also merge with your chosen marketing field. Be sure to research what is trending and try to think how this might relate to your business. Be clever and think outside the box. There will always be competition. Why not check out the big names in your field and see what exactly they do to attract clients. Chances are it's all down to presentation and attractive words.
Nobody want's to read your life story, they want to know what you can offer them and why they need it. Don't forget meta-tags and descriptions. Format them accurately and keep it unique, you want to stand out from your competition, but also get noticed by search engines. Keep your website simple to navigate, make it easy for first time users, but also enjoyable for internet experts. Above all else try to devote a few hours each day using search engine optimization. The results will be worthy in the long term.
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